Written by Haig | August 13th, 2009 | LiFT TV

On Lift Studios Broadcast 014 I had a chance to talk to Amanda Fetterly about sustainability in design. Amanda is the communications manager of UBC’s Sustainability Office as well as the GDC‘s committee sustainability chair.

Our Connection
I met Amanda about four years ago as an instructor at Langara’s Electronic Media Design program (EMD). At the time I was teaching courses in The History of Design and Interface Design, she was a quick study and absorbed as much knowledge as I could present to her.

After Amanda graduated from EMD I asked her to work with me at Haigmedia, my independent freelance design company, and later I brought her over to Industrial Brand where I was asked to become a partner. In 2008, I formed LiFT Studios and Amanda accepted her current position at UBC’s Sustainability Office.

Amanda and I have had many great conversations over the years and I am very happy to give our LSB audience a small glimpse of our last discussion.

Here are some of the questions I asked Amanda during our discussion:

What brought you to the subject of sustainability in design?
Do designers have an ethical responsibility to work sustainably?
How does sustainable design fit in with larger global movements towards sustainability?
Do you have any practical advise for designers looking to become more sustainable?
Do the principles of sustainable design differ from print to digital?
Do you have any great sources for more information on sustainable design?

Here are the links that Amanda mentions:

Green Graphic Design – by Brian Dougherty

The Designer’s Atlas of Sustainability:
Charting the Conceptual Landscape through Economy, Ecology, and Culture – by Ann Thorpe

The Designer’s Accord wiki

AIGA: the Professional Association for Design

The Society of Graphic Designers of Canada


Amanda’s Delicious account

Download Amanda’s Sustainable Design Presentation