Written by travis | June 19th, 2009 | LiFT TV

This week on Lift Studios Broadcasts, information architect (and good friend of Lift) Todd Sieling stops by to discuss the relationship between pandemics and social networks, and the web’s presence in the physical world and how people use the Internet to share their thoughts and market their products, since creating a blog is not that difficult now a days with the right resources. To get there, Haig and Todd touch on the pitfalls of marketing through social media, flickr, Facebook, Twitter, and why people throw their shoes over powerlines.

The benefits of using social media can be defined in many different ways. This is because the value of social media is often evaluated from different perspectives and views. Say you have an e-commerce website. Your goal could be to increase hits to your site. So you decide to do SEO (increase ranking on organic search). There are a ton of search benefits from social media. Social sharing and back-links help increase ranks. Also, social media outlets can help increase hits to blogs and other relevant content you have.

And social media can do much more for you than just increase traffic. The key benefits of social media lies in relationship building. Relationships build trust and trust builds sales. Picture being able to talk with your customers one-on-one on a daily basis. Can you imagine the impact that would have? With social networks you have that opportunity.

If you’d like to get to know Todd better, you can find him at Corvus Consulting or on Twitter. For more information on Ma.gnolia, read Todd’s synopsis, Chris Messina’s blog, or follow along on Twitter.