Will you measure up?

There’s no lack of cheesy marketing to comment on, but an email was recently forwarded to me that I just could resist to share with you. Using scare tactics to sell products is not entirely new but this approach wins the prize. Thanks to Vanessa of ION magazine for this. Read this:

Media Release
April 4, 2008
Dress to survive the next round of layoffs

(TORONTO, ONTARIO) A lagging economy may be a red flag that layoffs are close behind. Does hearing about layoffs make you feel nervous about your own job stability? Stop hiding under your desk and take control. The House of Salgado, one of the few remaining bespoke (made-to-order) men’s suit stores in Toronto knows firsthand how what you wear can go along way in how you’re perceived at your place of employment.

Here are a few tips for Canadians that are looking to survive the next round of company layoffs:

1) Dress to express your professional ability (Such as detailed, organized, and confident)

2) Dress to stand-out (Present yourself above the crowd)

3) Dress to fit your business environment (Dress professionally to suit your business surroundings)

4) Dress to show strength (Power suits should be dark and fit well)

5) Take your signal from the people at the top (Dress like the winners in your company)

6) Dress to express your positive personality (Ensure your positive personality comes our in your shirts, ties, and shoes)

7) Ensure your dress is tailored, well pressed, professional, contemporary, well thought out and makes you feel like a winner

“The concept of image and packaging applies in the work place. Image in business means everything, therefore, it’s important to put your best foot forward,” said Mark Salgado, co-owner of House of Salgado. It’s important to remember to dress for the expectations of your new boss or employer,” he added.

About House of Salgado
The Salgado family learned their trade by working in the fabric mills of Sabadell, just outside of Barcelona, Spain. In 1951, Antonio Salgado came to Canada and settled in Toronto and worked for the Ford Company while building the business. In 1960, and following his family’s move to Canada, Rapido Alterations and Invisible Mending was born and developed a reputable reputation for fine workmanship. It was from here that House of Salgado was born. Almost 50 years later, the business is still family run. Antonio and his son Mark continue to distinguish themselves from the competition by giving careful fitting of all garments. The store crafts all garments by individually cutting each garment and fitting each client during the basting (Skeleton) stage the garment were/are then re-cut as per the fitting corrections and then finish for a second fitting and check for further adjustments.

House of Salgado dedicates itself to producing fine bespoke gentleman’s clothing from the finest fabrics of the world such as Zegna, Cerruitti, Holland and Sherry, Dormeuil and Barberis. Product lines have grown over the years and include custom made suits, shirts and have been expanded to include custom made shoes. One of the few remaining bespoke shops in Toronto, House of Salgado has always kept and will continue to keep the bespoke philosophy or “made to order” mindset in everything it does. The store recently moved to the Toronto-Dominion Centre and operates Monday to Friday from 9:00 a.m. to 6:00 p.m.

For more information, contact:

Stephen Murdoch
smurdoch@oebenterprise.com
289-241-3997