On LSB030 I sit down with Monique Trottier of Boxcar Marketing to talk about the common challenges that publishers face, the future of the book and how to augment the reading experience.
We begin our conversation with a brief background on Monique’s journey through education, internship, working for Raincoast Books and then finally to establishing Boxcar Marketing.
After mentioning some of the common challenges that most publishers seem to be facing these days the conversation turns toward the topic of Citizen Journalism. Both Monique and I seem to agree that there is still a huge difference between traditional journalism and the new blogging movement, both are important and both can learn from each other. Unfortunately both sides seem to be taking a defensive stance and tend to throw stones more than listening.
Monique mentions two journalists that understand the online space: David Beers of The Tyee and Kirk LaPointe of the Vancouver Sun
and then goes on to talk about an interesting iPhone app called ScanLife that lets newspaper readers take a photo of a barcode and get access to auxiliary information to an article.
Our talk moves onto the subject of books, how will we use them in the future, will the printed book live on and what are the possibilities to come.
I really enjoyed my talk with Monique and would like to thank her for taking the time to come chat. We look forward to working with you again on future projects.