The team at Vitamin Daily and NetSIGN approached LiFT studios to help develop their online newsletter and site VitaminV into a multiple city publishing platform. Our involvement on the project was almost strictly design but we did end up doing some Drupal Content Management work as well.
One of our main tasks was to help name and rebrand VitaminV (Vancouver), VitaminM (Montreal) and VitaminT (Toronto) into an online brand that would accommodate their expanding demand in many cities. After many options we chose VitaminDaily which leverages the name of their official company name DailyDose and the Vitamin end products.
In 2010 VitaminDaily received two Canadian Online Publishing Awards: