We’re happy to have launched a site for Ruth and David, two East Vancouver realtors who approached us to redesign their website. The intention was to have the site present Ruth and David as friendly, approachable professionals. This same brand is what has gained them a great reputation and the number one spot in the East Van Realty market over the past 10 years. We expressed their personable attitude visually on their new site by using a quirky illustration of the typical East Vancouver residential neighbourhood and a warmer colour palette. The Ruth and David’s redesign was also intended to starkly contrast all the competitor realtor’s very formal and unrefined template websites.
UX + Design
Cam was the lead on the design and did a great job of visually balancing a professional attitude with a playful and friendly illustration style. He also built some nice light little flash modules (all AS 3.0 — but if you know Cam you probably already knew that) that subtly enhance the usability of the site.
The site was developed using WordPress — one of our favourite CMS systems to design on. There are multiple conditional statements to bring in various different functionality around the site and the use of custom fields to hook up with some Flash widgets for the realty listings. We are really happy with our work on the site and feel it achieves it’s goals in a unique way.