In 2008 LiFT studios was approached by Simon Fraser University (SFU) to redesign the Canadian Centre for Studies for Publishing (CCSP) website. The SFU department is responsible for the university’s Masters of Publishing program, the Summer Publishing Workshops and the CCSP Press.
The primary goal was to realign the department’s identity and website, simplifying the content management and making the navigation context-specific and intuitive. The identity was an exercise in restraint and typographic refinement, which lead to a clean sophisticated visual impact.
We created a design strategy that conveyed the feeling of the “printed word.” This developed into a simple yet elegant typographic treatment that subtly expresses the beauty of print media without the clichés.
An important feature is that the site can grow organically in ways that change with the client’s needs. This new framework allows the site to expand and still present the recent and most relevant content to its visitors.