This custom book creator is a sign of the times. When Mark Scott, President of Douglas & McIntyre approached us about redesigning the interactive identity of BookRiff®, they were already well into the development process on the new do-it yourself online book publishing system.
UX + Visual Design
Having already started the project with another studio, they felt the interface needed a stronger design direction that was more informative and easier to understand. We are now collaborating with Douglas & McIntyre to create a user-experience that would function better as a design and better represent this new brand.
As of October 10, 2011 BookRiff is now live to a beta audience. We can’t wait to see the world’s response!