LiFT Studios’ business cards have been chosen as one of the 60 Most Beautiful Business Cards by Naldz Design. We’ve received really great feedback on our card design and we’re just about to pull the trigger on another print run. I don’t think we’ll change anything, but the paper stock which was a little on the thin side for the last run.
Do you give much thought on how your business cards are going to impact people before you give them out? You probably just place an order for a standardized one from your local office supplies store. What you may not realize is that you are sitting on potentially the most potent weapon in your marketing arsenal,read more here.
Maybe it is time you start thinking of your business card printing as marketing tools and not just a way to give out your contact information. Here are 5 ways you can transform your business card into your best marketing tool before sending it out for business card printing.
1. Include testimonials
Potential customers are always interested to know what your previous customers have to say about your products or services through testimonials. Testimonials are included on brand websites to increase credibility and reliability so why not include some on your business card. Including one or two of the best testimonials, you have received on the back of your business card will speak volumes about your brand and receivers don’t need to go online to check your credibility.
2. Make your cards multi-functional
The end goal of making your business cards multi-functional is to make the recipients interact with them more times than they would interact with a typical business card. The more the interaction, the more your brand is memorable.
Ideas for a multi-functional business card are designing it as a bookmark, a sticker that they can put in their car or on their desk, a note card where they can write something they need to remember, and so on. Make sure your card can be used in more ways than one, or else you risk them looking at it once and either losing it or throwing it away.
3. Provide links to online marketing
Is your brand present online? Your business card can be the best tool to link your offline marketing efforts to your online initiatives. If you have a website, provide a link. Also important are links to your social media pages. Most people receiving your cards are on social media and social media is arguably the best lead generation tool.
4. Put your face on your card
Can you remember all the faces behind the business cards on your desk? It is difficult to put faces on business cards long after you met them. The same applies to them putting your face on your cards. How about putting a photo of yourself on your cards? Your potential customers will remember you many months after your brief interaction and feel familiar to your brand. This can give you an edge against your competitors who cards are not recognizable, read more here.
5. Mention a cause you support
Letting people know about the causes you support can be great for your business. For instance, your brand can have an immediate impact on a potential customer because they are passionate about the very cause you support. It also gives people a glimpse of what drives you and what you and your business stand for. Examples of causes that will resonate with your target audience are charitable causes and environmental conservation causes, especially against climate change.