In 2005, I was approached by Amanat Architects to develop a corporate identity for their prestigious international firm. Houssein felt the new identity needed to be fresh and modern, but still conveyed his 40 years of international work.
Solution 1
A fresh modern typography with colour circles implying motion and depth. The client liked the logo but didn’t really feel like it represented his company.
Solution 2
A graphical symbol was presented to suggest an architectural approach to space with a modern typographic treatment of the name.
Solution 3
A new graphic element was abstracted from one of Amanat’s more well-known designs. An appropriate typeface was chosen to reflect the same characteristics of the graphic. After an 8 month process, the client decided that no identity was still the best way to present the company.
